9 Highly Effective Brand Tag Lines - Personal Branding Blog - Stand Out In Your Career

9 Highly Effective Brand Tag Lines - Personal Branding Blog - Stand Out In Your Career What company tag line do you feel is highly effective, and why? The following answers are provided by members of  Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched  BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Nike: Just Do It This is a very effective tag line and it has nothing to do with sneakers or athletic gear. Just Do It is a state of mind that everyone can relate to athletes, entrepreneurs, business owners and regular employees as we all have  goals and obstacles to conquer. In order to conquer those  goals and obstacles, whatever they may be, you need to  Just Do It.   â€"Jonathan Long,  Market Domination Media 2. Evernote: Remember Everything I love the simplicity of a two-word tag line. Evernotes Remember Everything is effective for me because not only do I get a clear sense of what theyre promising, but using the word remember helps me actually remember! Its amazing how something so simple can be so effective. Its the true definition of it was under our noses the entire time.   â€"  Rob Fulton,  AudioLuminâ„¢ 3. Apple: Think Different I love this  tag line  because it  immediately establishes why Apple is different from other companies they use out-of-the-box thinking tobuild high-quality and well-designed products. In addition, through this tag line they singled out the worlds leaders and influencers (who also think different) to  build perhaps the most loyal following any company has ever amassed.   â€"  Jonny Simkin,  Swyft 4. Geico: So Easy a Caveman Can Do It Geicos caveman campaign and tag line was highly memorable. They took a very dry and boring product and used this tag line to communicate to potential customers that getting an insurance quote is quick, easy and simple. From grandpas to new drivers, this tag line makes people feel empowered to learn about how easy it is to get a new insurance policy. Its fun, short and memorable!   â€"  Marcela DeVivo,  National Debt Relief 5. BMW: The Ultimate Driving Machine BMW’s mantra, The Ultimate Driving Machine, is the gold standard of tag lines. The words speak directly  to the product itself  and  to the experience of engaging with it. Most importantly, BMW is true to their tag line in every functional decision they make. Driving a BMW is a big dose of daily pleasure.   â€"  Kim Walls,  Best Ever Baby 6. Target: Expect More Pay Less I like Targets tag line because its concise and to-the-point. It is exactly what the customer wants to hear, and ideally what the average consumer desires to expect more but to pay less. We created our tagline to reflect a similar idea (Events Made Easy).   â€"  Jayna Cooke,  EVENTup 7. Wranglers: Real. Comfortable. Jeans. I have seen this copied (or attempted to be copied) in many other potential tag lines. The symmetry of the words, with each one having its own meaning and leading into the whole message, is quite catchy and unique. Similar to Nikes Just Do It, it also lends itself to an advertising or branding campaign that can easily be  assimilated.   â€"  Tommy Golczynski,  Assured Flow Solutions, LLC 8. Playstation: Live in Your World. Play in Ours. Playstations tagline is great because it perfectly captures what they do, and the essence of what video game aficionados crave in their video games an escape into another world with different opportunities  and challenges. Its simple and inviting to potential users. It leaves the possibilities of what could happen in Playstations world open while at the same time drawing people in.   â€"  Dave Nevogt,  Hubstaff.com 9. Walmart: Save Money. Live Better. This line perfectly resonates with the companys core. Walmart is historically known to be a cost effective place to shop, hence the message of save money, which says just that.  They also sell everything from groceries to apparel, toys to tech, pharmacy products to tire rotations. Hence, live better applies to  the fact that they have something for  every part of your life.   â€"  Reuben Yonatan,  GetVoI